Netflix asked an anthropologist to conduct an ethnographic study on spoilers. Then they asked us to make it interesting.
It turned out that people don't really hate spoilers—they actually make people more likely to try a new show and don't make watching any less enjoyable. According to the study, the anger over a spoiler is usually just a misdirected sense of betrayal toward the person responsible.
We decided to give people a chance to spoil themselves, and with nobody else to blame, they chose to over 10 million times.
SF Addy, Gold
Andy Awards, Finalist
Creativity, Editor's Pick
TIME | Reddit | Mashable | NY TIMES | SFIST | Business Insider | AV Club | Buzzfeed | CNBC | CNet | CNN | Fast Co. Create | Consumerist | Entertainment Weekly | Fast Company | Gizmodo | Huffington Post | IMDB | Marie Claire | MTV | Refinery 29 | The Daily Dot | The Hollywood Reporter | USA Today | Variety
Google Chrome wanted to use April Fool's Day to showcase a feature of their mobile app.
We chose to use the Google Translate capability to change any web page into the language of mobile: Emoji.
On April 1st, 2014 it really worked, but now you'll just have to take our word for it.
Netflix asked us to promote one of its titles for Christmas 2013 and we decided to get people as excited about a video of a crackling fire as we were.
While shooting the trailer Jonathan improvised as the director for an outtake. Our CDs decided to keep the bit going and we ended up with a behind the scenes video.
Creativity Editor's Pick & Pick of the Day
AdWeek | Agency Spy | Creativity | Entertainment Weekly | Gizmodo | Huffington Post | Indie Wire | LA Times | TIME | USA Today
Nobody was thrilled with the tone of the 2016 election, but when politicians were called out for acting like clowns and turning our democracy into a circus, that didn't seem fair to our client: Ringling Bros. and Barnum & Bailey.
Aside from the whole caging and whipping animals thing, they're pretty cool people, so we decided it was time for the Circus to reclaim its name.
Minecraft is a massive global phenomenon, and its lack of instruction is a huge reason why. Players have taught each other the game, which has helped catapult Minecraft to become one of the largest gaming communities of all time.
#MinecraftIRL taps into this shared knowledge and brings these wisdoms to the real world through a series of social content. Each post is designed to bring one piece of wisdom to life, while also acting as an invitation for the community to share their own hard-earned lessons in real-time.
“The Next Song Matters” campaign is about the emotional journeys Pandora playlists take us on: not knowing what comes next and finding out it's just what you needed. This part of the campaign captured real people and their connections to their music.
We've were the creative team on Netflix Social from pitch to Agency of the Year.
We became a standout brand on every platform—more than quadrupling our fanbase on Facebook to become one of the top 50 brand pages worldwide and top 25 in the US. We had the #1 organic reach on Tumblr post for the year and became Twitter's 4th, then 2nd most buzzed about brand of the year. We launched campaigns for Facebook, Twitter, Instagram, Vine, Tumblr, Reddit, and more. Facebook even came to us to help show other agencies how to use their platform.
Art Directors Club — Bronze
Webbies — Honoree
The One Show — Gold Pencil
Facebook Awards — Honoree
In our first year, we were responsible for creating all the content for New Amsterdam Vodka's social media. By July we'd exceeded our year-end goals and were outperforming all other vodka brands on Facebook in both engagement and growth.
For 2015 we created an event activation called 1AMsterdam: the latest happy hour in the world.
We've had a lot of fun (and success) working on new business. Here's some of our favorite work we can share (but you can't).